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Nov13	GE and PepsiCo Decide To Go Offbeat In Advertising Marta Wells November 13, 2006 Know More: Advertising 2.0, Advertising General Electric Co. (GE) and PepsiCo Inc. (PEP) are getting creative in their marketing and advertising efforts and are both using, coincidentally, the same creative and media agencies; Omnicom Group Inc.'s (OMC) BBDO Worldwide and OMD to accomplish this goal.... Posted at 12:17 PM \| Permalink \| Comments
Sep18	Couric Inspires A Rating Race Not Seen In A Decade Marta Wells September 18, 2006 Only two weeks into her new career as a CBS Corporation (CBS-A) evening news anchor, Katie Couric has added the competitive nature that has been missing between network newscasts for nearly a decade. According to a preliminary Nielsen Media Research report... Continue Reading Posted at 9:23 PM \| Permalink \| Comments
Sep14	AOL and "Survivor" Producer Team Up For An Online Game Offering Marta Wells September 14, 2006 Time Warner Inc. (TWX) owned AOL and Mark Burnett, the creator of "Survivor" have teamed up to offer Gold Rush, an online game which they hope will become a national sensation in keeping with the TV reality show. The game promises... Continue Reading Posted at 3:33 PM \| Permalink \| Comments
Sep13	Unilever's Lipton Tea Bags Going Upscale Marta Wells September 13, 2006 Lipton, the world's largest tea company and a division of Unilever (UL), will start selling tea bags containing long leaf teas in supermarkets nationwide next month. They will also move from paper to nylon mesh bags in a delicate pyramid... Continue Reading Posted at 10:19 PM \| Permalink \| Comments
Sep 5	Hearst Corp. Competing With E. W. Scripps For Fast-Growing Online Advertising Pie Marta Wells September 5, 2006 Hoping to grab a piece of the fast-growing online video advertising pie, Hearst Corporation's Country Living launches a new Web site offering video segments on the same subjects it covers in its magazine, according to this WallStreetJournal.com article. The new... Continue Reading Posted at 9:01 PM \| Permalink \| Comments
Aug30	GM Pulls 'Survivor' Sponsorship Marta Wells August 30, 2006 General Motors Corporation (GM) decided to end its sponsorship of the CBS hit series "Survivor" but they state it had nothing to do with the controversial decision to divide contestants in the upcoming season by race and ethnicity. The company... Continue Reading Posted at 7:19 PM \| Permalink \| Comments
	AOL Announces Dramatic New Business Plan Sprint and Verizon Get In On Cellphone Advertising Wal-Mart, Ford and More Advertising in College Papers CBS and Time Warner Exec Says TV Ads Need to Target Narrow Audience What's Next? Commercial Breaks In Our Dreams?

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