Cyber Monday, a phrase coined by Shop.org, falls on the first business day after what’s generally a four-day weekend (that’s today, folks). And while it was a nifty marketing tool to convince people there are great deals to be found only on the ‘net today, research demonstrates Cyber Monday is a myth.
The hypothesis was that people would shop online from work today, either to find deals they couldn’t find in the stores, or that consumers would bypass crowded stores for comparison shopping online Monday.
“Cyber Monday: No Bang, But No Whimper” at CNNmoney.com is a fair-handed summary of the would-be phenomenon. Ken Cassar, an analyst from Nielsen Online, said “Nielsen's expectations are for negligible increases in traffic (on Cyber Monday) from last year, given a long holiday season and (the prevalence of) broadband connections at home.”
Meaning, there’s no real jump in today’s online sales because people have all week, month, year, to shop online from home.
The Motley Fool is less forgiving than CNNmoney.com, calling Cyber Monday “a joke.” Read this post from KMM editor Easton Ellsworth to find Monday's the best deals.
» Know More Media Review: Online Shopping Gone Wild! from Know More Media
The holiday shopping season has officially commenced and you can guess what the big buzz has been about since Thanksgiving. Who could ignore all the stories about Black Friday deal, Cyber Monday deal, and the myriad of sites you... [Read More]
Tracked on: November 30, 2007 7:17 PM | Permalink to Trackback