Time has seen some difficult changes of late including a reduction of staff at all its publications by 550 in the last year. A new managing editor, Richard Stengel, took over this year with a mission to reinvent the magazine.
Time announced that in January it would cut its rate base--the number of readers it guarantees to advertisers--by 18.8 percent, raise its newsstand price by $1 to $4.95, and unveil a redesign along with a change in the day the magazine hits newsstands, from Friday to Monday. Also, 800,000 of Time's wealthiest readers will receive added style, travel and leisure content once a month. That version of the magazine will be pitched to high-end advertisers.
Read more about the changes here.
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