Business News and Information

Who wouldn't want some marketing tips from mega companies like Procter & Gamble Co. (PG) and Wal-Mart Stores Inc. (WMT)? The marketing message offered at the 96th annual Association of National Advertisers was giving up the steering wheel to a new breed of consumers who want more control over the way products are peddled to them, as reported in this NYTimes.com article.

Nearly 1,000 people attended the conference, a record for this trade group, and the overwhelming theme of speaker after speaker was a need to replace decades of top-down marketing for bottom-up, grass-roots approaches.

A. G. Lafley, chief executive of Procter & Gamble, stated that, "The power is with the consumer and marketers and retailers are scrambling to keep up with her."

Know More about marketing at MarketingBlurb.com.