Amazon.com Inc. 's (AMZN) profits have been on a steady decline for the past 2 1/2 years with with profits in the last three months being $19 million when they were $30 million the same time last year.
The decline in profits can be attributed to investments in new services, technology and content such as the recent launching of Unbox, an online digital video download store.
Profits were down and expenses for technology were up with spending this year totaling $172 million, up 42 percent from $121 million last year.
The investment and expenses for technology and content have been spent in the hopes of continuing to compete with other Internet merchants as well as retailing mega superpowers such as Wal-Mart Stores Inc. (WMT).
It's too late to tell if the new investments will pay off but for now revenue is rising and new lines of business such as auto parts and accessories have been added to its main site.
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