
Not if they plan to reach their goal of having 40,000 stores worldwide--inline with the company's agressive growth strategy that revolves around "infill", which is adding stores in cities where their stores are commonplace. Adding six stores a day on average, the company wants to make it easy for consumers to get in and get out realizing that even walking across the street might take too much time.
Saturation of the kind you can find in New York, with two locations in Macy's and two in the 49-story Marriott Marquis hotel, doesn't seem to faze Strabucks with the idea that if the customer gives up because the line is too long you should build another store nearby.
Wait time has been calculated to be three minutes or less at 60 percent of the stores although there is no information on how long a customer determines is too long to wait in line before they give up.
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