Quigo might not be a household name but they are becoming a bigger player in the online advertising business currently dominated by Google Inc. (GOOG) and Yahoo! Inc. (YHOO).
Like Google's AdsSense and Yahoo's Content Match, Quigo sells a product to online publishers called AdSonar. Quigo scored a big victory when ESPN.com announced that it would begin using AdSonar this fall. They are currently using Yahoo's Content Match. Other sites that use AdSonar are USAToday.com, FoxNews.com and MarthaStewart.com.
Greg Sterling, principal of Sterling Market Intelligence, a research firm focusing on Internet advertising, said in this CNNMoney.com article that Quigo is able to sell itself as a company that truly just wants to be a partner to other media firms, and not a rival.
To that end, Quigo is not trying to be an online media company competing with "old" media firms for traffic and ad dollars. Quigo isn't billing itself as a site where people can go to check e-mail, read news, look at job listings or watch videos.
Know More about online ads at OnlineAdSwami.com.
Time will tell. Sometimes David does fell Goliath.
Lou
Advertising Safelist
Posted by: Lou Smith | December 22, 2007 9:31 AM | Permalink to Comment