Unlike Yahoo! Inc. (YHOO) and eBay Inc. (EBAY), Google Inc. (GOOG) has spent far less in mergers and acquisitions, prefering to "look for unique products, technologies and engineering teams" as start ups and declining to buy their way into new fields, according to this WashingtonPost.com article.
eBay has spent four times as much as Google, with such purchases as Skype Inc. and PayPal Inc., and Yahoo has spent nearly three times as much as Google.
Google's recent purchases have included Android Inc., a 22-month-old start up that makes software for mobile phones along with Dodgeball.com and Zipdash Inc., which provides, respectively, a social networking service and traffic information for mobile customers.
The trend in these purchases reflect Google's move into mobile technology. "We are bringing more of our products to mobile phone users. Since there are at least twice as many mobile phones than PCs in use globally, and mobile usage is growing faster than PCs, we want to make Google available in a device-independent way," Page said this summer during rare public comments on the subject. He added that the company was developing new ways for marketers to advertise on mobile phones.
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