Only two weeks into her new career as a CBS Corporation (CBS-A) evening news anchor, Katie Couric has added the competitive nature that has been missing between network newscasts for nearly a decade.
According to a preliminary Nielsen Media Research report cited in this NYTimes.com article, Couric drew an average 7.9 million viewers each night beating "NBC Nightly News with Brian Williams" by 70,000 viewers and "World News with Charles Gibson" on ABC by 370,000.
The article further states that while the two weeks Ms. Couric has been on the job represents far too short a period to evaluate her performance from a business perspective, she has, initially, raised the network’s perennial third-place standing.
“Two weeks is two weeks,’’ said Chris Boothe, president of Starcom USA, a media planning and buying agency that has placed advertising for Discover Card, Walgreens and Kellogg Co. (K) on the network evening news. “But she has definitely turned it into a ballgame.’’
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