Will cellphones overtake the Internet? With the latest phones equipped with Internet access the wireless giants in the U.S. are overcoming years of hesitation to allow advertising on their cellphone networks.
Sprint Nextel Corp. (S) is just one of the cellphone giants that has decided that they can't ignore the opportunity of allowing cellphone ads on their network. Carriers are warming to the notion that consumers will welcome useful ads, such as those aimed at subscribers-on-the-go searching for restaurants, gas stations or movies. Or, say, stock prices, sponsored by Fidelity. "It has to be contextually relevant and enhance the customer experience," says Sprint Nextel Vice President Anita Newton.
Know More about advertising at AdHurl.com.
Comment Preview