General Motors Corporation (GM) decided to end its sponsorship of the CBS hit series "Survivor" but they state it had nothing to do with the controversial decision to divide contestants in the upcoming season by race and ethnicity.
The company stated they had made the decision months before the show made its announcement. GM spokeswoman Ryndee S. Carney said, “I think it’s just a coincidence. I know it’s not cause and effect," as reported by MSNBC.com.
For the first portion of the 13th edition of “Survivor,” which premieres Sept. 14, the contestants competing for the $1 million prize while stranded on the Cook Islands in the South Pacific will be divided into four teams — blacks, Asians, Hispanics and whites.
GM, which has sponsored “Survivor” since it premiered in May 2000 and was the show’s exclusive automotive sponsor, is shifting some of its media dollars from prime-time television to more live sports, awards shows and other big events, Carney said.
Know More about advertising at AdHurl.com.
Comment Preview