Sock designer Vivek Nagrani has contributed immensely to the switch from power tie to power sock. "Men who dress up are beginning to treat the socks like they started treating ties 20 years ago," says Trish McHale, the executive vice president of marketing for Gold Toe Hosiery, according to this WashingtonPost.com article.
A pair of Nagrani's socks can go for $125 a pair but don't look for a basic black pair of socks. You'll never find them. He names each design after leaders in industry, in the performing arts, in popular culture and after very good customers who are members of his 21 Club. These gentlemen have bought at least 21 pairs of socks and are invited to vote on which discontinued sock styles should be reintroduced. They get to bid on limited-edition socks. They're allowed to buy directly from Nagrani. They are afforded the opportunity to spend more than $100 on a pair of socks. And, apparently, they do. They are sock super-freaks. Wow.
Read the full, fascinating article here.
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