According to this Newsweek.com article people are spending more time together-just watching different stuff. He might be hooked up to his Apple Computer Inc. (AAPL) iPod watching the latest episode of "The Office" while she is watching another show on the TV. What and how are they watching is the question for the media.
NBC just completed "Today's Media Consumer: Attitude, Behaviors and Trends," a survey of 1,000 digital consumers conducted from March through April. And countless independent researchers are hawking reams of fresh data. All are looking for clues to crafting strategies for growth and profits in the new age of television-to-go. "That's the goal," says Albert Chang, ABC's executive vice president of digital media. Adds Beth Comstock, president of NBC Universal Digital: "We have to place a lot of bets. A lot of different media companies are trying to keep up with and get ahead of the change—and without a clear indication whether there's money to be made in a certain area."
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