Stewart and Lynda Resnick's POM Wonderful health juice had a beginning that was as weird as the fruit, according to this Newsweek.com article. Claims have been made in their marketing campaigns that have prompted the Council of Better Business Bureau's National Advertising Division, due to complaints by such competitiors as Welch Foods.
Ads included claims such as "Cheat Death" and "more antioxidant power than any other drink" as well as "can prevent premature aging, heart disease, stroke, Alzheimer's, even cancer."
The Resnicks recently introduced five pomegranate teas that Lynda hopes will outsell the juice. But competition is getting fierce. Since early last year, 350 new beverages using pomegranate have hit the market, according to trend tracker Productscan Online. Even Tropicana, the OJ leader, will launch a pomegranate-blueberry juice this month. Lynda Resnick says the couple isn't worried. "I've never been concerned with competitors," she says. "Execution is everything in life." Good thing they didn't "execute" those pomegranate trees.
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