J. W. Marriott Jr, the 74-year old Marriott International Inc. CEO has decided to begin dramatic makeovers of his companies' hotel bars. The idea is to go from convenient and comfortable lobby by day, noisy gathering scene by night.
He states in this WashingtonPost.com article:
"This is certainly the most competitive this business has ever been," Marriott said, sitting in the lounge of his company's Ritz-Carlton on M Street. "We are seeing some really big money come in."
Sitting in a lounge and talking about bars would seem to raise some tensions for Marriott, whose religious beliefs call for him to steer clear of drinking. In fact, he resisted having the conversation at first, but he was ultimately gracious with his time. "I just do the best I can to live by the rules of my faith," he said. "But it doesn't matter to me that we are sitting here at a bar where they are selling liquor because 90 percent of the people that come in here want a drink."
With more people wanting to come out of their rooms to socialize and business travel increasing, with many weekend layovers the idea of "A.M. comfort, P.M. cool" as company executives dubbed it, makes a place where guests weren't spending money, into a destination with plenty of opportunities throughout the day for guests to employ their expense accounts.
Read the complete interesting story here.
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