Toyota and Honda saw increases in sales of 17 and 16 percent respectively while sales at GMC dropped 12 percent. Each percentage point equates to about 170,000 vehicles.
The rush of consumers to fuel efficient, smaller cars has Detroit automakers upset since they complain they offer vehicles with good mileage ratings too. GM says they sell the largest number of vehicles that get ratings of 30 miles per gallon or better.
This quote from a WashingtonPost article:
Gary E. Dilts, Chrysler's senior vice president of sales, said the automaker will "dial up" the fuel-efficiency message by highlighting miles-per-gallon scores more prominently in TV ads and other marketing. Dilts said the greater consumer focus on vehicle fuel efficiency was "not on the radar" until April. "If the market is interested in your fuel economy, you need to tell them what it is," Dilts said.
Toyota is on the verge of taking over GM as the world's largest vehicle manufacturer. Toyota has gained further inroads with their new offerings in the previously Detroit dominated stronghold of trucks and sport-utility vehicles, while maintaining their traditional strength in the passenger car market.
Know More about leaders at LeaderNotes.com.
Comment Preview