The core strategy of not having assigned seating set the budget carrier apart form all other airlines but will now begin assigned seating trials, according to this WashingtonPost.com article.
Complaints from passengers, especially business travelers, led to the test on flights departing from San Diego International Airport, which will begin July 10. San Diego was chosen as the test site due to its short-, medium- and long-haul flights and destinations.
Southwest said last month that it had invested $5 million in its reservation system as part of an internal test to see if it could easily implement assigned seating.
Southwest executives have long opposed designated seats, saying the system would increase costs by requiring printed boarding passes and would slow its ability to get flights out on time.
Read the whole article here.
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