The modern convenience store is about to see a change if a Japanese company, Family Mart, has anything to say about it.
Their upscale convenience/quick-service restaurant/premium grocery store named Famima targets customers between 21 and 44 years of age who make at least $80,000.
With such offerings as ready-made sushi, organic instant oatmeal and convenience-store staples like diapers and dog food combined with their information technology they hope to get the edge on the competition. Since they don't want the image of a gas-and-snack convenience store that America is already used to they have their work cut out for them.
This Newsweek.com article says:
In the meantime, U.S. customers will have to settle for smiling faces behind the cash registers, soothing light and rigorous cleanliness. Family Mart actually turned away applicants for U.S. managerial jobs who said they would not clean toilets with the rest of the employees. "We believe that everyone must be equally committed to offering hospitality to our customers," explains Family Mart executive Takehiko Kigure. Now there's an idea.
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