Perhaps the marketing notion that any publicity is good publicity (aka The Dennis Rodman Self-Promotion Plan) is not always true, but it is still applicable in some industries. Case in point: the fashion industry.
After being arrested for an alleged assault on her housekeeper, supermodel Naomi Campbell has just signed a new advertising contract with Calvin Klein Jeans. For the full story, see this Washington Post article: Where Naughty is Still Nice.
I wonder what the new advertising campaign will be… perhaps a slow-mo shot of Naomi Campbell chucking cellphones at the paparazzi while sporting full Calvin Klein Jeans gear… see how form-fitting these jeans are… and such flexibility allows for full hip rotation and follow-through on the throw.
» Publicity is Publicity from TheRunwayScoop
This must be what Naomi Campbell is thinking as she reads the newspaper stories about her beating up her housekeeper. [Read More]
Tracked on: April 21, 2006 12:18 AM | Permalink to Trackback